The Problem

BullBee is an outdoor and adventure lifestyle brand with a growing customer base — but their retention infrastructure wasn’t keeping pace. Email flows were incomplete, bundling wasn’t converting, subscriptions weren’t set up to support recurring revenue, and the site had CRO gaps leaving money on the table.

The Approach

LCL3 audited everything, fixed the leaks, then built the architecture to scale.

• Full Klaviyo flow audit — identified gaps, redundant sends, and missing lifecycle triggers
• Rebuilt Welcome Series, Abandoned Cart, Browse Abandonment, and Post-Purchase flows
• Built Multi-Step Email Capture Popup with Klaviyo integration (4-step flow)
• Deployed Back-In-Stock notification with Klaviyo integration
• Set up product bundle architecture using Kaching Bundles — QA completed
• Audited subscription setup and created structured roadmap for recurring revenue
• Conducted CRO audit across key Shopify pages
• Rebuilt transactional email branding for consistency across the full customer journey

The Results

• Welcome flow, popup capture, and back-in-stock live — approved same-day
• Bundle QA completed — live on store
• Full lifecycle email architecture built where none existed before
• Client expanded to retainer after seeing execution quality
• Retention engine runs independently — no manual triggers required