The Problem

StreetStrider — a premium elliptical bike brand under Lockstock Collective — had strong product-market fit but lacked operational infrastructure. Customer support was unstructured, and fulfillment wasn’t documented or repeatable.

The Approach

LCL3 embedded as a fractional ops partner, building the operational and CX foundation alongside the broader Lockstock engagement.

• Implemented Gorgias — full setup, Shopify integration, channel connections
• Built automation rules and macros for StreetStrider’s profile (high-value, warranty, parts)
• Created CX SOPs tailored to the product category
• Set up ShipStation — carrier config, presets, automation rules
• Documented workflows for order management, exception handling, escalations
• Trained internal team and handed off documented processes

The Results

• Gorgias live — all channels centralized, order data in every ticket
• CX automation handling tier-1 volume without manual routing
• ShipStation operational with documented fulfillment workflow
• SOPs handed to team — operations running independently post-engagement
• CX elevated to match the premium brand positioning